Rethinking the Fashion Supply Chain Through a Circular Lens
How collaboration becomes operational
Yesterday, B/SAMPLY hosted the webinar “Rethinking the Fashion Supply Chain Through a Circular Lens”, exploring how digital infrastructure can support the fashion industry’s transition toward circularity, especially in light of Extended Producer Responsibility (EPR) entering into force across Europe.
A special thank you to our speakers:
- Maria Alliana La Rosa Cortez, Business Developer at B/SAMPLY
- Marco Moraglia, Enterprise Solution Consultant at B/SAMPLY
- Léopold Féjean, Community and Public Affairs Officer at Fédération de la Mode Circulaire
The European Landscape: Regulation, Market Data and 2026 Perspectives
In the first part of the webinar, Léopold Féjean presented the current state of circular fashion in Europe, offering a clear overview of the evolving regulatory framework and the key figures shaping the European market.
His intervention highlighted the main challenges the industry is facing, from compliance complexity to structural transformation, while outlining the missions and strategic projects planned for 2026.
The message was clear: circularity in Europe is no longer optional. It is a systemic shift driven by regulation, market expectations, and collective responsibility.
EPR will require brands to take financial and operational responsibility for the end-of-life management of textile products. This means ensuring:
- Material transparency
- Clear allocation of responsibilities
- Data traceability
- Cross-stakeholder collaboration
EPR pushes companies to rethink how data, partners, and processes interact, moving from transactional relationships toward structured ecosystem collaboration.
To illustrate how collaboration becomes operational, three initiatives powered by B/COMMUNITY were presented:
Monitor for Circular Fashion → Measurement
A multi-stakeholder system with shared KPIs that measures circular performance across the industry. In the EPR era, compliance requires measurement, and measurement requires collaboration.
SecondFlow → Reintegration
A project developed with YKK to give strategic value to unused stock through a controlled digital environment, transforming surplus into traceable and accessible resources within a curated network.
Leftovers Initiative → Prevention & Reuse
A structured approach to mapping, redistributing, and tracking deadstock and surplus materials, turning potential waste into new business opportunities.
Circularity Requires Infrastructure
As circularity requires Infrastructure, Looking at these initiatives together, a clear pattern emerges:
- Measure
- Reintegrate
- Prevent and reuse
Circularity is not a solo performance. It is networked, structured, and data-driven. EPR may be perceived as a regulatory challenge. But with the right digital infrastructure, enabling governance, transparency, and cross-company coordination, it becomes an accelerator of systemic innovation.
Technology alone does not create circularity, but without digital infrastructure, circularity cannot scale.
For more insights on how digital tools are supporting circularity in fashion, explore our community: B/Samply Community.